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By using the 100 strategies in this book, you can take advantage of the Internet's great marketing potential to increase your business opportunities. Guerrilla Marketing guru Jay Conrad Levinson and computer whiz Charles Rubin's straight-talking, no-nonsense guide is especially helpful for small and medium-sized businesses, but it will help any business define, refine, and put its message onto the Net with ease. It includes weapons to streamline your online presence: your e-mail address and signature, company logo, canned messages, stationery, audiovisual aids, storefront, and packaging; weapons to ensure online customer comfort: your electronic order form, delivery speed, payment options, pricing, feedback mechanisms, guarantees, weekly tips, demonstrations, sponsorships, free advice, and electronic gift certificates; and weapons to publicize and advertise your company on the Net: electronic billboards, server links, an electronic catalog, co-marketing and tie-ins, press releases, and press kits.

Mail-order catalog - A mail-order catalog is a publication containing a list of general merchandise from a company. Companies who publish and operate mail-order catalogs are referred to as catalogers within the industry.

Rouxville, Free State - Rouxville is a small wool and cattle farming town in the Free State Province of South Africa and situated on the N6 national route. It started after mail irrgularities at Aliwal North led authorities to re-direct mail between the Cape Colony and the Orange Free State to the farm Zuurbult (founded by Petrus Wepenaar) in 1863.

The Mail Archive - The Mail Archive is a free public mailing list archive. Rather than requiring the owner of a public mailing list to make arrangements to archive it, anyone can subscribe The Mail Archive to their list (as a user account) in order to archive all subsequent mails appearing on the list.

Chester Mail - The Chester Mail is a free weekly newspaper distributed around Chester by Trinity Mirror. It acts as a sister publication to the Chester Chronicle, and frequently advertises competitions run by the Chronicle in order to boost sales of this paper.

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